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Armada SNOWCIETIES E3: Riksgränsen
In 1998 in Riksgränsen, Sweden, Armada co-founders JP Auclair and Chris O’Connell met for the first time at a small ski event, sparking up a decade-and-a-half long friendship and birthing a company that would help shape the new discipline of freeskiing. Now, 17 years later, some of the original athletes from that event–as well as some of the next generation of skiers they and JP inspired–joined forces for the inaugural JP Memorial, commemorating one of the sport’s legends.