Axel Adolfsson Gallerie
Axel Adolfsson's Big Picture
In early September, all of Stockholm was plastered with campaign posters for Sweden’s upcoming general election. One of the posters featured a bespectacled character with a wry smile, standing in the middle of a sunny street flanked by single-family homes with branches from verdant apple trees hanging out over wooden fences. It was an idyllic scene meant to portray trust and comfort, featuring Sweden’s soon-to-be prime minister, Ulf Kristersson.
About the same time, a different type of propaganda landed on doorsteps across the country—the fall issue of Swedish ski magazine Åka Skidor. The publication set imaginations alight, particularly a 10-page feature from Italy’s Cortina d’Ampezzo in the heart of the mighty Dolomites. Mountains, adventure, food, culture—the images evoked a rugged beauty that felt foreign and a tad dangerous, the kind of story that makes you book a plane ticket immediately…