Stoos resort in Switzerland


Axel Adolfsson Gallerie

Axel Adolfsson's Big Picture

In early September, all of Stockholm was plastered with campaign posters for Sweden’s upcoming general election. One of the posters featured a bespectacled character with a wry smile, standing in the middle of a sunny street flanked by single-family homes with branches from verdant apple trees hanging out over wooden fences. It was an idyllic scene meant to portray trust and comfort, featuring Sweden’s soon-to-be prime minister, Ulf Kristersson.

About the same time, a different type of propaganda landed on doorsteps across the country—the fall issue of Swedish ski magazine Åka Skidor. The publication set imaginations alight, particularly a 10-page feature from Italy’s Cortina d’Ampezzo in the heart of the mighty Dolomites. Mountains, adventure, food, culture—the images evoked a rugged beauty that felt foreign and a tad dangerous, the kind of story that makes you book a plane ticket immediately…

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