Thirty years ago ski technology was driven by the son of an Air Force pilot
and a technology called honeycomb. In the 1970s and early ‘80s, Hexcel skis
were as ubiquitous as today’s models (maybe you, or your parents, still have
a pair hanging in the basement or garage?) and Hub Zemke was at the helm,
from micro-measuring to marketing. A brief history of the Reno-based
company, in the inventor’s own words and images.
“In 1964 I was a student at the
Skiing had always been a part of my life…”
Subscribe to see the entire piece.